The EveryMan Project is the ongoing visual series that chronicles the relationships queer black men have with toxic masculinity, body image, celebrating trans inclusivity, and taking hyper-masculinity head on. The series was created by Brooklyn native Tarik Carroll, a commercial and documentary photographer whose bold aesthetic and cinematic approach to storytelling has been featured by The New York Times, NYLON, Paper, Complex, and many others.
“We created The EveryMAN Project to empower and inspire,” says EveryMan Founder and Creative Director, Tarik Carroll. “This project is geared toward creating a safe space that I hope will serve to liberate men worldwide from self-hate. This book will challenge society’s standards of what the REAL male aesthetic is through the lens of re-imagined iconic 90’s fashion ads.”
“With our first shoot, our goal was to start planting seeds of body positivity & self-acceptance. We are beginning to see those seeds grow into new life, and by collaborating with Allsaints, we offer a new perspective within the fashion industry to showcase a diverse “real male aesthetic.”